The wife and I haven't been good about updating our wine blog, so I'm posting this interesting tidbit here: new research indicates that expensive wine really does taste better.
Researchers from the California Institute of Technology and Stanford's business school have directly seen that the sensation of pleasantness that people experience when tasting wine is linked directly to its price. And that's true even when, unbeknownst to the test subjects, it's exactly the same Cabernet Sauvignon with a dramatically different price tag.
I don't think this is going to have me shopping those dusty $90 bottles at the back of the wine store anytime soon - a little Fish Eye Pinot Grigio or Redwood Creek Cabernet Sauvignon suits me just fine, and for as little as $6 - but I will certainly keep this in mind next time someone else is picking up the tab.
1 comment:
heard this on the radio this morning and meant to tell you! its fascinating, but i have a lot of questions about it. i'm so curious that the brain works like that!
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